Google Search works hard to understand the content of a webpage. Using better Semantics in web design and including Structured Data markup can aid search engines to better evaluate your website content. Also, latest Google search results displays more engaging experiences such as, panels for Local Business, Shopping Product results, Hotel Bookings, Discover and Rich Results amongst others.
Many years ago, the importance of Schema Markup and possibilities wasn’t considered to be part of website semantics. HTML5 changed that.
Today, most search engines not only support Structured Data Schema Markup, but they actually use it to analyze content, in the case of Google, it uses it for engaging search experiences and even more enriched search results. In fact, 2024 promises even more changes and wider support for different types of Schema.
Schema for WWW
Consider it as a structured framework, particular organized way of information. For your business website, this means, organizing your web page elements (be it, HTML Website AboutPage ContactPage, LocalBusiness, Product, Copyright Information, Author Details, BlogPosting, Article, Business Name, Customer Phone Number etc. etc.).
Video Tutorial Structured Data for Websites – Fundamentals
Adding Structured Data to a Website Properly
The only real way that will allow you to take full advantage of Structured Data Google supports (Rich Snippets, Rich Results, Enhanced Rich Results) is through coding the website Theme.
Video Tutorial Showing How-to Add Structured Data to a Website
Video Tutorial Showing How-to Use The New Schema Markup Validator
Video Tutorial Showing How-to Use Google’s Rich Snippet Tester
Structured Data for Local Business Websites
Simply download this schema org itemtype list Local Business Schema Markup Types (.zip format) and select which is the most specific one for your business website. Also watch this video for Local SEO Tips for 2024
Rich Results Google Search Engine Supports
More and more Enhancements are added for Google results and the support for Structured Data is growing. It seems that future of SEO and Website Optimization will need thorough addition of Schema Markup to web pages.
| Structured data features | Filter column | |
|---|---|---|
| Article
A news, sports, or blog article displayed in various rich result features, such as the title of the article and larger-than-thumbnail images. |
 |
News, Sports |
| Book actions
Book actions that enable users to buy the book that they find directly from Search results. |
 |
Entertainment, Education and Science, Ecommerce |
| Breadcrumb
Navigation that indicates the page’s position in the site hierarchy. |
 |
Generic |
| Carousel
Rich results that display in a sequential list or gallery from a single site. This feature must be combined with one of the following features: Recipe, Course list, Restaurant, Movie. |
 |
Food and Drink, Education and Science, Entertaiment |
| Course info
A carousel that focuses on detailed information about courses, such as reviewer ratings, pricing, and course details. |
 |
Education and Science |
| Course list
A list of educational course from the same course provider. Courses can include the course title, provider, and a short description. |
 |
Education and Science |
| Dataset
Large data sets that appear in Google Dataset Search. |
 |
Education and Science |
| Discussion forum
User-generated content (traditionally short-form compared to Article), followed by a threaded or non-threaded discussion about that topic. |
 |
|
| Education Q&A
Education-related questions and answers that help students discover flashcards on Google Search. |
 |
Education and Science |
| Employer aggregate rating
An evaluation of a hiring organization compiled from many users that’s displayed in the job search experience on Google. |
 |
Jobs |
| Estimated salary
Salary estimate information, such as salary ranges and region-based salary averages for job types, displayed in the job search experience on Google. |
 |
Jobs |
| Event
An interactive rich result that shows a list of organized events, such as concerts or art festivals, that people may attend at a particular time and place. |
 |
Entertainment |
| Fact Check
A summarized version of a credible site’s evaluation of a claim made by others. |
 |
News |
| FAQ
A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. |
 |
|
| Home activity
An interactive rich result where people can discover online activities that they can do from home. |
 |
Education and Science, Organizations |
| Image metadata
When you specify image metadata, Google Images can show more details about the image, such as who the creator is, how people can use an image, and credit information. |
 |
|
| Job posting
An interactive rich result that allows job seekers to find a job. The job search experience on Google can feature your logo, reviews, ratings, and job details. |
 |
Jobs |
| Learning video
Help students and teachers discover and watch educational videos by adding Learning Video structured data to your educational videos. |
 |
Education and Science |
| Local business
Business details displayed in the Google knowledge panel, including open hours, ratings, directions, and actions to book appointments or order items. |
 |
Organizations |
| Math solver
Help students, teachers, and others with math problems by adding structured data to indicate the type of math problems and step-by-step walkthroughs for specific math problems. |
 |
Education and Science |
| Movie
The movie carousel helps users explore lists of movies on Google Search (for example, “best movies of 2024”). You can provide details about the movies, such as the title of each movie, director information, and images. |
 |
Entertainment |
| Organization
Information about your organization, such as your logo, legal name of the organization, address, contact information, and company identifiers. This information can show up in knowledge panels and other visual elements (such as attribution). |
 |
Organizations |
| Practice problem
Help students, teachers, and parents with education by adding structured data to your practice problems in math and science subjects. |
 |
Education and Science |
| Product
Information about a product, including price, availability, and review ratings. |
 |
Ecommerce |
| Profile page
A page that primarily focuses on information about a single person or organization that is somehow affiliated with the overall website. |
 |
|
| Q&A
Q&A Pages are web pages that contain data in a question and answer format, which is one question followed by its answers. |
 |
|
| Recipe
Recipes that display as an individual rich result or part of a host carousel. |
|
Food and Drink |
| Review snippet
A short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from reviewers. A review snippet can be about Book, Recipe, Movie, Product, Software App, and Local business. |
 |
Organizations, Ecommerce, Food and Drink, Entertainment |
| Sitelinks search box
A search box that is scoped to your website when it appears as a search result. |
 |
|
| Software app
Information about a software app, including rating information, a description of the app, and a link to the app. |
 |
|
| Speakable
Allow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS). |
 |
News |
| Subscription and paywalled content
Indicate paywalled content on your site to help Google differentiate paywalled content from the practice of cloaking, which violates our spam policies. |
 |
News |
| Vacation rental
Information about a vacation property, such as the name, description, images, location, rating, and reviews. |
 |
|
| Vehicle listing
Information about a car that’s for sale, such as availability, pricing, and other key information about the vehicle. |
 |
|
| Video
Video information in search results, with the option to play the video, specify video segments, and live-stream content. |
 |
Food and Drink, News, Education and Science, Sports |
Enhanced Enriched Search Results
In addition to standard rich results, Google Search supports a more interactive and enhanced class of rich result called enriched search results. These enriched search results often include an immersive popup experience or other advanced interaction features. Currently, support is still limited to certain item types (Job Posting, Recipe, Event), although support is growing.
Follow General Structured Data Guidelines
To avoid any issues, always follow Google guidelines. Since Google also has strict guidelines for Structured Data
