In today’s digital age, making money online has become more accessible than ever. One lucrative opportunity in Australia is offering Facebook Business Page marketing services to local businesses. Many small businesses struggle to maintain an active and engaging online presence, creating a perfect opportunity for you to step in and help. Here’s how-to get started.
NOTE: Meta for Business (formerly Facebook for Business). These insights will work for Instagram marketing as well.
Video Tutorial for Making Money with Facebook Business Page Marketing
Search Google for Local Businesses
Begin by identifying local businesses in your area that may benefit from improved online marketing. Use Google to search for businesses in industries like cafes, retail stores, fitness centers, or beauty salons. Look for businesses that have a physical presence but may not be leveraging their online potential effectively. Make a list of these businesses, as they will be your potential clients.
RankYa Tip: Focus on businesses that already have a Facebook Business Page but are not actively using it. This indicates they understand the platform’s importance but lack the time or expertise to manage it. Also choose industries that get paid well (Qualified Electrician in Australia charges around $200 per-hour, where as a local driving school instructor around $70 per-hour).
Identify Outdated Facebook Business Pages
Once you have a list of local businesses, visit their Facebook Business Pages. Look for signs of neglect, such as outdated posts, low engagement, or incomplete profiles. An outdated page might have old cover photos, missing contact information, or no recent activity. These businesses are ideal candidates for your services, as they clearly need help to improve their online presence.
How to Outreach to Local Businesses
Reaching out to local businesses doesn’t have to be complicated. Keep your message simple, professional, and focused on how you can help them. Here’s an example of an outreach message:
Example Outreach Message:
“Hi [Business Owner’s Name],
I came across your Facebook Business Page and noticed it has great potential to attract more customers. I specialize in helping local businesses like yours improve their online presence and drive results through Facebook marketing. Would you be open to a quick chat about how we can grow your business?”
Send your message via email, Facebook Messenger, or even visit the business in person if possible. Be polite, concise, and emphasize the value you can bring to their business.
Learn Facebook Ad Manager to Drive Results
To truly stand out and deliver results for your clients, it’s essential to learn how to use Facebook Ad Manager. This powerful tool allows you to create, manage, and optimize Facebook ads to target specific audiences. By mastering Facebook Ad Manager, you can help local businesses reach their ideal customers, increase engagement, and drive sales.
Tip: Start by exploring Facebook’s free learning resources, such as the ones from Meta Business Ads Help Section. The help section will teach you the basics of ad creation, targeting, campaign objectives and performance tracking.
Once you’re comfortable with the platform, you can offer services like creating targeted ad campaigns, analyzing performance metrics, and optimizing ads for better results. This expertise will make you invaluable to local businesses looking to grow their online presence.
Why Facebook Marketing is Important for Local Businesses
Facebook is one of the most powerful platforms for local businesses to connect with their community. A well-managed Facebook Business Page can help businesses:
- Increase brand visibility and reach new customers.
- Engage with their audience through posts, comments, and messages.
- Promote special offers, events, and updates.
- Drive traffic to their website or physical store.
By offering Facebook marketing services, you’re not just helping businesses improve their online presence—you’re helping them grow their revenue and build stronger relationships with their customers.
Tools to Help You
Since images play an important part for Facebook Marketing, you can quickly create stunning looking images using AI Image Generators such as DeepAI (or others). We’ve created a post reviewing free ai image generation tools here.
If you’re beginner with Facebook Business Page Marketing, then, you can learn best practices using AI Tools such as DeepSeek or ChatGPT.
Making money online in Australia by offering Facebook Business Page marketing services is a practical and rewarding opportunity. By identifying local businesses with outdated pages, reaching out with a clear value proposition, and mastering Facebook Ad Manager, you can build a successful online business. Start small, focus on delivering results, and watch as your reputation and client base grow.
